Tiktok vibe songs 20228/13/2023 South Korean sensation BTS made it into Viberate’s top 5 on almost every channel, and YouTube saw a huge rise in the popularity of Asian Pop and Latin genres (especially Reggaeton). Non-English music will take over the mainstream. Personalized experiences also go hand-in-hand with securing digital revenue, such as tipping or paid subscriptions. Labels, artists and other professionals will benefit from fan-first approaches to their promotion, merch and distribution. Personalization will be at the forefront. Here’s five of them, with the full list available in the report: (1) personalization, (2) K-Pop and Latin going mainstream, (3) TikTok as a career launchpad, (4) short videos gaining power and (5) further blending of genres. Trends: Short videos will rule, genre lines will blurĪfter seeing what data has to say, we predicted eight trends that will define the music business in 2022. If you’re a festival organizer, these insights plus the list of promising new talent might come in handy when putting together a cool lineup. Primary and secondary genres of festivals in 2021. The best-performing track was “Set U Free (Extended Mix)” by Guz. It represented 44% of the top 100 Beatport tracks in 2021, including four of the top 5. Tech House remains the most popular genre on Beatport for the third year in a row. Our data reveals what works best on Spotify, YouTube, SoundCloud, radio, Instagram, Twitter and TikTok. The long tail of streaming and social media therefore challenges emerging artists to build solid promotional strategies for breaking through and reaching audiences. The lion’s share of engagement and fanbase growth belongs to just 1% of all analysed artists. The top 1% rule social media and music channels We also used the findings to predict music industry trends in 2022. We analyzed more than a trillion data points, gathered from December 9, 2020, to December 9, 2021, across multiple channels, and looked into the top 50K artists on each channel, 100K Spotify playlists, 50M tracks and music videos, and the top 500 music festivals. This means that our State of Music address is fuelled purely by music data and paints a realistic picture of the music industry today. These include Spotify, Beatport, TikTok, YouTube, Instagram, Twitter, SoundCloud and radio. We put the largest verified music database of artists, festivals, tracks and playlists to work and crunched the annual numbers behind every relevant music and social media channel.
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